When You See Something, Say Something!

Updates from Marvin Montgomery
Sales Tip #467 From The Sales Doctor
When You See Something, Say Something!
During a Cross Serving (Not Cross Selling) Training Session, I reinforced the importance of making the customer aware of additional value-added products or services that would benefit them. I use the statement “when you see something, you should say something,” meaning if you see an opportunity for the customer, tell them!

Your responsibility is to make them aware by educating, informing, demonstrating, or introducing.  They may not get it right now, but at least they are aware and may even refer it to someone else.

Pre-Call Planning

Updates from Marvin Montgomery
Sales Tip #466 From The Sales Doctor

Pre-Call Planning

We have all heard the saying “When you fail to plan then plan to fail.” This also applies to how well you prepare for your Sales Call.

Use the six pre-planning steps listed below as a checklist to determine how prepared you really are for the appointment.
1. Research Your Prospect
2. Know the Prospect’s Competitors
3. Know Your Objective for the Call
4. Plan Your Questions
5. Anticipate Objections
6. Don’t Over-Prepare

Don’t Miss Your Exit!

Updates from Marvin Montgomery
Sales Tip #465 From The Sales Doctor

Don’t Miss Your Exit!

Last week, I was working with a Sales Team on the importance of recognizing the prospect’s Buying Signals. I asked the group if anyone had ever missed their exit while traveling down the freeway. Everyone said yes, and then we began to discuss some of the reasons why.

A couple reasons were “I didn’t see it” or “I was preoccupied and passed it up.” The same thing can happen during the sale. If you miss the verbal (any question that says “tell me more”) or visual (nodding head in agreement) signal, you will miss an opportunity to trial close.

Spend some time this week identifying the verbal and visual buying signals that are common in your industry so you don’t miss your exit (Opportunity to Trial Close). 

You Get What You Pay For

Updates from Marvin Montgomery
Sales Tip #464 From The Sales Doctor

You Get What You Pay For

This was shared with me by Ken Ely Jr. who is the President of Ely Enterprises and I thought I should also share it with you. Use this photo to sell value and not price!

Unshakable Confidence

Updates from Marvin Montgomery
Sales Tip #463 From The Sales Doctor

Unshakable Confidence

The starting point for overcoming any type of price resistance is having Unshakable Confidence. Without it you will panic and discount your price, which in turn discounts your credibility.

Your Unshakable Confidence will come from a belief that your pricing is fair, firm, and the customer is getting the best value for their financial investment. Unshakable Confidence is an inside job. You win first from within.

Resistance Requires Persistence!

Updates from Marvin Montgomery
Sales Tip #462 From The Sales Doctor

Resistance Requires Persistence!

Anything that I have read on Closing the Sale, including my book “The Professionals Guide to Sales Success,” states that you have to ask for the order a minimum of three to five times. Not in a pushy way, but in a pleasantly persistent manner. It also means you have to have more than one way to ask for the business.

So don’t give up when your prospects resist. That’s your cue to pleasantly persist! 

Never Pre-Measure Your Customer’s Potential!

Updates from Marvin Montgomery
Sales Tip #460 From The Sales DoctorNever Pre-Measure Your Customer’s Potential!Today’s Motivational Tip is brought to you by my wonderful wife Jo Ann who is
the owner of a Nail Salon and Boutique called Gilmores in Cuyahoga Falls.

Make sure that you are not making an assumption about whether or not your
customer will buy or how much they will buy. Keep an open mind and let your
questions and active listening uncover the full potential of every sale.

Thank you for the Tip Jo Ann. 

Your Outcome Can Be Determined By Your Outlook!

Updates from Marvin Montgomery
Sales Tip #459 From The Sales DoctorYour Outcome Can Be Determined
By Your Outlook!
Have you ever heard of the Self-Fulling Prophecy? It refers to the socio-psychological phenomenon where someone “predicts” or expects something, and this “prediction” or expectation comes true simply because one believes it will. This happens because their resulting behaviors align to fulfill those beliefs. This suggests that peoples’ beliefs influence their actions.

So what is your belief? Do you expect to win? I’m a firm believer that you will get what you expect. Having that outlook can change your outcome.

Try it! You have nothing to lose and so much more to gain!

Wisdom, Not Weakness

Updates from Marvin Montgomery
Sales Tip #458 From The Sales Doctor

Wisdom, Not Weakness

One of the lessons learned early in my sales career was the importance of
knowing when it was time to bring someone else in on a sale to prevent the customer from walking away.

If you bring them in too soon, the customer might think you don’t want to be bothered; if you wait too long, you come across as being high pressured. The timing of introducing another salesperson is crucial, but it also provides another chance to close the sale.

Bringing someone else into the sale is not a sign of weakness. It’s wisdom!

Happiness Is A Habit

Updates from Marvin Montgomery
Sales Tip #457 From The Sales DoctorHappiness is a HabitHappiness is a habit, a byproduct of right thinking and living.

1. Live a simple life.
2. Spend less than you earn.
3. Think constructively.
4. Cultivate a yielding disposition.
5. Be grateful.
6. Rule your moods.
7. Give generously.
8. Work with the right motives.
9. Be interested in others.
10. Live in a day-tight compartment.
11. Have a hobby.
12. Keep close to God.