Pre-Call Planning

Updates from Marvin Montgomery
Sales Tip #466 From The Sales Doctor

Pre-Call Planning

We have all heard the saying “When you fail to plan then plan to fail.” This also applies to how well you prepare for your Sales Call.

Use the six pre-planning steps listed below as a checklist to determine how prepared you really are for the appointment.
1. Research Your Prospect
2. Know the Prospect’s Competitors
3. Know Your Objective for the Call
4. Plan Your Questions
5. Anticipate Objections
6. Don’t Over-Prepare

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