Please see the attached letter from ISE as well as new model numbers – UPC codes will be unchanged.
Production begins the last few days of July so customers could see these as early as the end of August.
Zurn Launches New Thermostatic Mixing Valve
Jun 28, 2022 by Leave a Comment
Zurn Industries, LLC announces the release of the new Zurn Wilkins ZW3870XLTF Thermostatic Mixing Valve.
The new Zurn Wilkins ZW3870XLTF offers building maintenance personnel the ability to conduct a thermal flush of hot water system piping by utilizing the hot flush by-pass function of the ZW3870XLTF.
More information can by found here.
If you have any questions, please contact any of your local BWA South Team members.
Trevarrow 3rd Quarter
Jun 27, 2022 by Leave a Comment
Facts Tell, But Stories Sell
Jun 27, 2022 by Leave a Comment
Sales Tip #598 From The Sales Doctor
Facts Tell, But Stories Sell
Bryan Eisenberg, Professional Marketing Speaker, says storytelling is the art of engaging, educating, and getting your customer excited enough to listen to you in a chaotic environment with a wide variety to choose from.
It is not used to just cut through the noise of the extensive competition but also to connect to your target audience and evoke a bond of trust.
Here is a list of reasons why storytelling should be inculcated into your business right away to boost more sales:
1. Better Retention
The time span of human attention is around 8-10 seconds, and according to a Stanford study, stories are up to 22X more memorable than facts and figures alone. Thus, telling a story instead of the basic one-liner tagline leaves you with better chances of the customer remembering you.
2. Invokes Emotions
Stories invoke emotions and connect human beings at an emotional level. A salesperson should be more than a person just selling the great features the product has to offer. He/she should connect to the customer on a personal matter and make them feel that they understand and relate to their daily problems. The story isn’t what matters… it’s what the story creates that matters – emotion. A sales rep using storytelling to engage is more likely to close the deal by invoking the emotional connect.
3. Builds Trust
The most powerful stories come from having a deep understanding of your customer. Once you create an environment for your customer which captivates on more than the need to close the deal, the customer opens up and begins to trust you. This helps you to strengthen your relationship with your customers.
4. Makes the Boring Stuff Compelling
We all have the case study versions where we explain how we have helped a particular customer. But the truth of the matter is no one really reads those boring case studies with some industrial stats. However, if you take the same content and build a story around it, it suddenly becomes much more compelling to your target audience.
5. Influences Decisions
The main aim of any salesperson is to close. Positioning your product in your stories relevant to their situation can help influence their buying decision to a great extent. Keep the stories straight to the point, making it about how the product will benefit them. Paint an image in their mind using your storytelling skills.
Work on your story and increase customer engagement, create lasting relationships, and boost your sales.
Bosch/Thermador LT 6/23/22
Jun 23, 2022 by Leave a Comment
California Faucets Customer Service New Phone System Implementation
Jun 23, 2022 by Leave a Comment
We are so excited to share with you that the California Faucets Customer Service Team will be launching our new phone system on or around June 30th. While you might notice some differences in messages you may hear, we expect this new system will help to enhance quality of the service and support we provide.
NEW BLUESTAR PROMO
Jun 22, 2022 by Leave a Comment
Good Morning,
Here is a BlueStar promotion for your customers considering packages. They can get free color on the range door if they order refrigeration (we have freestanding refrigeration paint options) and ventilation (stock now on some selected SS models of hoods)
Announcing | Waterworks Introduces the ViaWorks Collection and ViaBox™
Jun 22, 2022 by Leave a Comment
The Introduction of ViaWorks Collection and ViaBox™
Introducing ViaWorks, a new collection encompassing all Waterworks valves as impeccably engineered as our legendary fittings. Additionally, the launch of ViaBox™, an all-in-one valve at the forefront of great performance and easy installation, exclusively paired with 24 new Integrated Shower Trims across five Fittings collections.
We are excited to launch the ViaWorks Collection and ViaBox™ the week of June 27th, 2022. To assist in your sales efforts and prepare you for the details around this collection, please see below an outline of our launch plan:
KEY MILESTONES:
Launch Week (week of June 27th):
Tuesday, June 28th – Website Live
Post Launch Week:
Wednesday, July 13th – Boutique Partner Introductory Training Call
INTRODUCTORY TRAINING CALL:
In support of this launch, we will be hosting a learning call to introduce the ViaWorks Collection and ViaBox™, as well as product details and marketing resources. Pre-registration is required for this call and space will be limited, so please register early! A minimum of one representative from each location is requested to attend the call prior to display being allocated and shipped.
Click Here to Register to for the Wednesday, July 13th 12:00pm EST/9:00am PST Learning Call
INVENTORY AVAILABILITY:
Inventory availability will be shared on the portal as of Wednesday, June 29th
DISPLAY STRATEGY:
Select showrooms have already received a Riverun Integrated Shower Trim on display, used exclusively with the ViaBox™
MARKETING:
Internal Reference Materials
New ViaWorks Round Up available on Waterworks.com as of Tuesday, June 28th
New ViaWorks Round Up & Product News materials will be available on the BP Portal as of Wednesday, June 29th
Updated collection Round Ups & Product News Sheets will be available on the BP portal as of Wednesday, June 29th for the following collections:
Riverun
Flyte
Highgate
Ludlow
Transit
Marketing Materials
Co-Branded Email Series (available on BP portal week of June 27th)
Social campaign supporting launch that will include ViaWorks post (available on BP portal week of July 4th)