The Introduction of ViaWorks Collection and ViaBox™
Introducing ViaWorks, a new collection encompassing all Waterworks valves as impeccably engineered as our legendary fittings. Additionally, the launch of ViaBox™, an all-in-one valve at the forefront of great performance and easy installation, exclusively paired with 24 new Integrated Shower Trims across five Fittings collections.
We are excited to launch the ViaWorks Collection and ViaBox™ the week of June 27th, 2022. To assist in your sales efforts and prepare you for the details around this collection, please see below an outline of our launch plan:
KEY MILESTONES:
Launch Week (week of June 27th):
Tuesday, June 28th – Website Live
Post Launch Week:
Wednesday, July 13th – Boutique Partner Introductory Training Call
INTRODUCTORY TRAINING CALL:
In support of this launch, we will be hosting a learning call to introduce the ViaWorks Collection and ViaBox™, as well as product details and marketing resources. Pre-registration is required for this call and space will be limited, so please register early! A minimum of one representative from each location is requested to attend the call prior to display being allocated and shipped.
Click Here to Register to for the Wednesday, July 13th 12:00pm EST/9:00am PST Learning Call
INVENTORY AVAILABILITY:
Inventory availability will be shared on the portal as of Wednesday, June 29th
DISPLAY STRATEGY:
Select showrooms have already received a Riverun Integrated Shower Trim on display, used exclusively with the ViaBox™
MARKETING:
Internal Reference Materials
New ViaWorks Round Up available on Waterworks.com as of Tuesday, June 28th
New ViaWorks Round Up & Product News materials will be available on the BP Portal as of Wednesday, June 29th
Updated collection Round Ups & Product News Sheets will be available on the BP portal as of Wednesday, June 29th for the following collections:
Riverun
Flyte
Highgate
Ludlow
Transit
Marketing Materials
Co-Branded Email Series (available on BP portal week of June 27th)
Social campaign supporting launch that will include ViaWorks post (available on BP portal week of July 4th)
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