Hope everyone is having a wonderful summer so far. After the past year, we certainly all deserve it!
I apologize for the mass email, but wanted to effectively transmit this message. As I am sure you are seeing in your own showrooms, business is going well and we are selling a lot of Waterworks. Thank you!!! We are now 6 weeks away from August, when the European vendors will shut down for their traditional summer holiday month. This means orders placed today with lead times greater than 6 weeks will be pushed 4 additional weeks due to production closure. Compounding on these delays, we have record demand for product pushing all vendors to their capacity. Globally, not all regions have recovered evenly, leaving some parts of the world still in the midst of the pandemic – causing delays of vital raw materials to vendors. Additionally, the shipping industry is not back up to full speed. Ports are delayed, staffing is low across the shipping industry, and containers are taking weeks to book whereas they once took less than a day pre-pandemic. We also see delays with air freight, where it has taken up to 4 weeks to get items booked for flights to the US. I need to stress that these are global issues, and not exclusive to Waterworks. While we manage through this time, I implore the sales teams to be transparent, open, and honest with your clients about lead times and expectations. August closure is nothing new – post-pandemic shipping recovery is very new. We provide a Shipping and Open Orders report twice weekly, Thursdays and Sundays, that highlights updated shipping dates and any changes to open order lead times. Please check with your purchasing/management teams to review your open orders and work with them when these issues arise. I will work with you however I can to keep business flowing and maintain your clients happiness. I am asking you to work with me by effectively communicating the gravity of the global shipping situation with your clients. I stress again, these issues are FAR bigger than Waterworks. We as industry experts understand the nuances at play and it our duty as sales professionals to share this knowledge and information with our clients.

