Over the last 18 months, the Baldwin commercial team has been focused on improving Estate service levels, investing in our inventory position to best support the 4,000+ SKU Quick Ship program and exploring options to improve the Estate portfolio to create the best customer experience possible. Today, we share these upcoming improvements with you.

To ensure we effectively balance our product offering and continue to bring the right selection and styles to market, we are announcing several product, category and finish discontinuances within Estate.  These discontinuances will be effective May 23, 2022 with all items available while supplies last after this date.

Attached are the following documents:

• Baldwin Estate Customer Communication (PDF File)
• Estate May 2022 Discontinuance Overview (PDF File)
• List of Discontinued products effective May 23, 2021 (Excel File)

Here is a link to these document if you have any problem opening.  Click Here

A more relevant and healthy Baldwin Estate mix will allow us to react faster in market with product improvements, new product introductions and enhanced service to continue improving the Baldwin customer experience. We look forward to replacing discontinued products with a robust new product road over the next 18 months.

If you have any questions, please feel free to contact me directly.  I’d also be happy to meet to discuss these items.

The following units have been phased out in preparation for the launch of our Generation 7000 series in 2022. At this stage, all existing orders will be honored in the order that they were submitted to the dealer portal.   The key notes here are that all coffee units and microwaves are no longer available to be ordered.

Please reach out with any questions.  I will continue to let you know about phase out and phase in’s.  Unfortunately I do not have any phase in dates for the Gen7000 replacements.

These Changes are Coming January 3, 2022!

We would like to thank everyone for your continued support throughout this trying year. We have continued to grow our business together and look forward to even better success in 2022. We will do that by continuing to listen for ways to make it easier for you to do business with us.

To that end, these changes are coming effective January 3, 2022

• While we have offices and/or warehouses in Columbus, Cincinnati, Cleveland, Indianapolis, Louisville (KY) and Pittsburgh, we heard your requests to interact with our local Team in your market.
• Each market will now have a dedicated, local Team to handle your needs with all the manufacturers we represent.
• While your local Team is committed to taking care of you, the rest of the BWA South Team is ready and available to assist when needed.
• Here is your local Team and their contact information:

We hope you’ll agree we listened to what you said and look forward to another great year in 2022!

Just a reminder that manufacturing will be shut down for the duration of January 3rd – 5th, 2022 for inventory. During this time, we will still be processing purchase orders, but manufacturing and shipments will have a slight delay. Please reach out to our amazing customer service team if you require additional assistance. You can live chat with our team or give us a phone call at our offices,(800) 776-0711, Monday-Friday 8am-5pm CST.

Reminder notices have been added to all product records in Eclipse.

Current Promotions and Sales 

• Product Bundles – Attached are updated Product Bundles.
• Fairmont Sale- clearance items priced at reduced net costs by item
• Overstock PhaseOut Top Special   

As a remember this Friday, 12/17 will be the last day which  Fairmont is able to receive and process new PO’s as Monday 12/20 will be their last day of shipping.  Fairmontwill conduct inventory starting on Tuesday 12/21 through Thursday 12/23 and will be closed Friday December 24th – Sunday January 2^nd, 2022 in observance of the holidays.  Fairmont will reopen on Monday ,January 3^rd 2022., 

The 2022 Viking Consumer Promos have been updated slightly. Here’s the top level changes:

VIKING BOGO+ – is still an instant rebate taken at the time of purchase.  Both the Qualifying unit(s) and free item or promotional allowance must be shown on the same invoice to be eligible.  Limit up to 2 Free Items and 1 submission per household.  Both of these promotions go into effect January 1, 2022.  Promotion Overview and what has changed:

1. If the customer buys a Qualifying Unit they have their choice of a VDWU524SS or FDWU524 dishwasher, or a VMOH330SS OTR, or a VMOS501SS Microwave w/or without the trim kit, or the Cookware set shown or a $1,000 Allowance against the purchase of a “non-Qualifying Viking product with a UMRP (retail value) of $1,500 or more.    NOTE:  What we’ve removed from the upfront offer are the Micro Drawer, Micro Convection and all Hood options.  See #2 for more details on how the $1,000 allowance can be applied towards more Viking products.  NOTE: Both the cookware or cash allowance option counts as (1) of the “FREE” items selected.  All invoiced (qualifying) items and selection of free items must be captured on the same invoice, with the exception of the Cookware option (see Bullet #4).

1. $1,000 Cash Allowance CAN NOT be used on any Qualifying products listed on the back of the BOGO form at the top.  The intent is to increase the size of the Viking package, so the $!,000 allowance must be applied toward the purchase of any “Non-qualifying Viking product with a UMRP (retail value) of $1,500 or more.  Accessories are excluded (i.e. hood blowers, duct covers, trim kits, etc.).  So – think Warming Drawers, Under Counter Refers, Ice Machines, Hoods, Viking Grills and for this component anything over $1,500 UMRP in the 3-Series offering.  Literally a plethora of options!

1. UPGRADE charges for Colored Finishes and Water Softener Dishwashers have been increased to reflect the 1/3/22 pricing.  These upgrade charges must be passed onto the consumer by the dealer.

1. If the consumer selects the 17-piece cookware option, they must complete the attached form – same as this year.  I’ve updated the MSRP value, as it has increased.  A copy of the cookware redemption form is also attached to share with your accounts.  Consumers can submit their completed cookware requests electronically to promotionalgiveaways@middlebyresidential.com, or snail mailed to the address shown on the form.  A copy of the dealer invoice, must accompany all requests.

WELCOME HOME – is still a mail in rebate.

1. Minimum Viking package must equal $15,000 (vs. $10,000 in 2021) in order to submit for the 5% off.

1. Extended the submission date to end of 1^st QTR 2023, as long as the order was written during the promotional period.

1. WELCOME HOME submissions can be sent electronically to the email listed on the back of the form, or snail mailed.  A copy of the dealer invoice, must accompany all requests.

The VIKING BOGO+ and VIKING WELCOME HOME programs can be combined.  However, if a customer has been extended a Builder, MVIP or Fire Relief discount they can’t participate in either the BOGO+ or WELCOME HOME promo offers.

These will be posted on Viking’s website on January 1, 2022.