2022 VIKING CONSUMER PROMOTIONS – FINAL

The 2022 Viking Consumer Promos have been updated slightly. Here’s the top level changes:

VIKING BOGO+ – is still an instant rebate taken at the time of purchase.  Both the Qualifying unit(s) and free item or promotional allowance must be shown on the same invoice to be eligible.  Limit up to 2 Free Items and 1 submission per household.  Both of these promotions go into effect January 1, 2022.  Promotion Overview and what has changed:

1. If the customer buys a Qualifying Unit they have their choice of a VDWU524SS or FDWU524 dishwasher, or a VMOH330SS OTR, or a VMOS501SS Microwave w/or without the trim kit, or the Cookware set shown or a $1,000 Allowance against the purchase of a “non-Qualifying Viking product with a UMRP (retail value) of $1,500 or more.    NOTE:  What we’ve removed from the upfront offer are the Micro Drawer, Micro Convection and all Hood options.  See #2 for more details on how the $1,000 allowance can be applied towards more Viking products.  NOTE: Both the cookware or cash allowance option counts as (1) of the “FREE” items selected.  All invoiced (qualifying) items and selection of free items must be captured on the same invoice, with the exception of the Cookware option (see Bullet #4).

1. $1,000 Cash Allowance CAN NOT be used on any Qualifying products listed on the back of the BOGO form at the top.  The intent is to increase the size of the Viking package, so the $!,000 allowance must be applied toward the purchase of any “Non-qualifying Viking product with a UMRP (retail value) of $1,500 or more.  Accessories are excluded (i.e. hood blowers, duct covers, trim kits, etc.).  So – think Warming Drawers, Under Counter Refers, Ice Machines, Hoods, Viking Grills and for this component anything over $1,500 UMRP in the 3-Series offering.  Literally a plethora of options!

1. UPGRADE charges for Colored Finishes and Water Softener Dishwashers have been increased to reflect the 1/3/22 pricing.  These upgrade charges must be passed onto the consumer by the dealer.

1. If the consumer selects the 17-piece cookware option, they must complete the attached form – same as this year.  I’ve updated the MSRP value, as it has increased.  A copy of the cookware redemption form is also attached to share with your accounts.  Consumers can submit their completed cookware requests electronically to promotionalgiveaways@middlebyresidential.com, or snail mailed to the address shown on the form.  A copy of the dealer invoice, must accompany all requests.

WELCOME HOME – is still a mail in rebate.

1. Minimum Viking package must equal $15,000 (vs. $10,000 in 2021) in order to submit for the 5% off.

1. Extended the submission date to end of 1^st QTR 2023, as long as the order was written during the promotional period.

1. WELCOME HOME submissions can be sent electronically to the email listed on the back of the form, or snail mailed.  A copy of the dealer invoice, must accompany all requests.

The VIKING BOGO+ and VIKING WELCOME HOME programs can be combined.  However, if a customer has been extended a Builder, MVIP or Fire Relief discount they can’t participate in either the BOGO+ or WELCOME HOME promo offers.

These will be posted on Viking’s website on January 1, 2022.