
Sales Tip #486 From The Sales Doctor
Maintaining Is Easier Than Regaining
I had to remind my son the importance and benefits of performing the regularly-scheduled maintenance on his car. It’s really pretty simple: you take care of the car and the car will take care of you.
The same discipline applies to your customer relationships. What is your maintenance program for them?
If you expect your customer relationship to last, you must have a maintenance program in place. It will cost you far more to get a new customer than to maintain an existing one. Maintaining is easier than regaining.
You take care of the customer and the customer will take care of you!










