Sales Tip #483 From The Sales Doctor
Solutions, Not Proposals or Quotes
One of the ways that you can separate yourself from the other competitive quotes and proposals that you’re up against is to refer to your document as a Solution.
For several companies that I work with, I recommended that we change the name at the top to Snow & Ice Management Solution, HVAC Solution, and Healthy Growth Solution. It made a significant difference.
You also have to make sure you are including the pains and solutions in the body of the document and not just facts and figures.
Providing solutions to the pains that you uncovered during your initial meeting and including them in their document will separate you from the competition.
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