Edelman

Promotion

• New to the Viking BOGO promotion is the option for the customer to take $1,000 off the qualifying product purchased (the dealer price is adjusted according to the new UMRP to maintain margin). This is a great option for a customer looking for a single appliance (or wall oven/cooktop combo), but we still have the popular dishwasher, microwave drawer, and cookware choices available as free options at high values. Claim sheet for the cookware attached.

New Product Introductions

• NEW PRODUCT UPDATE: 7 Series Refrigeration Redesign
  • Viking is excited to announce the upcoming release of new integrated refrigeration products with pre-booking beginning this month. These state-of-the-art models will be available in Q3 2025, delivering the latest in refrigeration technology and premium design.
  • In preparation for this launch, please note that inventory of current 7 Series refrigeration models will be extremely limited or unavailable until the new models arrive in Q3 2025. To stay informed on inventory availability, please check the Middleby Residential dealer portal or reach out to me for assistance. All orders for remaining stock will be processed on a first-come, first-served basis.
  • More information on the new models to follow soon!
• NEW PRODUCT UPDATE: FDWU324 Dishwasher Discontinued
  • Due to low demand, Viking will discontinue the FDWU324 panel-ready dishwasher. Inventory is limited to quantities on hand.
  • The popular VDWU324SS stainless steel dishwasher will continue to be available. If a panel-ready dishwasher is needed, the FDWU524 and FDWU724 panel-ready dishwashers are excellent options.
• 48” Induction Range at 50 amps – available to order (guide attached)
• Expanded Undercounter Selections – available to order (guide attached)
• 5 Series Refrigeration – the new R600A refrigerant models are available to order, though we still have some inventory of the previous models left (guide attached)

Viking in Color

• Consumers are loving the new Viking greens (attached)
• I’m glad to provide any color samples you need – and I’ll request a few metal ones from the factory if you have a designer or end user who really needs that form as well
• Lead times for painted cooking pieces are about the same as stainless steel new production but a few weeks longer for refrigeration and ventilation
• Color brochure for inspiration attached (guide attached)
• Brushed Brass is also available on painted ranges (guide attached)

Builder Programs

• Discount programs available for builders
• BOGO applies

Price Guides

• PDF UMRP book attached

We are excited to announce an extension of our current $200 Off Installation dishwasher promotion to further build on the strong momentum we’ve seen. The promotion will now run until May 31st, 2025. All other conditions and the qualifying models remain the same.

Promotion Details:

1. Purchase Period:                         January 20^th – May 31^st, 2025
2. Delivery Deadline:                       June 30^th, 2025
3. Rebate Claim:                               Submit the rebate via this link https://www.mieleusa.com/c/rebate-redemption-2187.htm by July 31^st, 2025
4. Fulfillment:                                    Allow six to eight weeks for fulfillment post submission

Also attached is the current inventory levels…. Please reach out with any questions you may have!

Today, we say goodbye to LINDEN suite, a series we have known for years.      Delta recommends that LINDEN series be replaced by SAYLOR series.          Below are the Linden models, and the recommended Saylor models to replace.

Delta strives to update their lines based on customer feedback and trends.       SAYLOR suite is a similar, updated suite Delta launched that will fill the void of the departure of Linden.

Please note that we’re unfortunately experiencing extended lead times on AGA and CornuFe dual fuel ranges at this time due to a value shortage in Europe. Induction is not impacted with either brand though.

Here are the new lead times for AGA and CornuFe dual fuel ranges until mid-April 2025 when we’ll be back on track with the standard 12-week lead time and keeping popular models in stock stateside. Each week, the lead time for new production will go down by at least one week thankfully.

AGA: 14 weeks

CornuFe: 17 weeks

We’re prioritizing all open POs in order of receipt, and I’ll touch base on any orders that will experience delays beyond the originally communicated ETAs.

Again, induction is not impacted, so please consider that as an option if a customer is on the fence about which cooktop type but needs their range sooner than later. Very sorry for any inconvenience this causes. Please don’t hesitate to reach out to me on any status checks, and I’ll work to find the best timing information possible for you and the client.

All faucet models currently equipped with 665 MVP handles will be upgraded to our new 765 MVP handle design. All faucets with Naiad cartridges will also be upgraded to MVP cartridges with the new 765 handle design. The change will affect faucet models in the following base families: 324, 333, 339, 389, 404, 405, 732, 733, 748, 770, 786, 797, 802, 807, 844, 857, and 895.

The 765 upgrade brings several new improvements focused on aesthetics and functionality.

• Vandal resistance is significantly improved by threading the handle screw directly into a new actuator stem. This secures the handle from the top and provides a strong, cohesive union between the handle and stem.
• The new design incorporates our proven square tapered stem technology.
• The contour of the new index buttons matches the handle to form a tight and secure fit and prevent too-easy removal.
• The new design approach leads to a more secure handle and a new, fresh look.

Faucets with 665 handles and actuators will continue to be available for existing job quotations while we transition to the new design. Repair parts for installed metering faucets will continue to be available for 5 years following the introduction of the 765, and kits to retrofit existing 665 installations with the new 765 design will be available at product launch.

2 price sheets attached

• Conversion list of items changed
• Updated full line list price with 765 products included