Promotion
- New to the Viking BOGO promotion is the option for the customer to take $1,000 off the qualifying product purchased (the dealer price is adjusted according to the new UMRP to maintain margin). This is a great option for a customer looking for a single appliance (or wall oven/cooktop combo), but we still have the popular dishwasher, microwave drawer, and cookware choices available as free options at high values. Claim sheet for the cookware attached.
New Product Introductions
- NEW PRODUCT UPDATE: 7 Series Refrigeration Redesign
- Viking is excited to announce the upcoming release of new integrated refrigeration products with pre-booking beginning this month. These state-of-the-art models will be available in Q3 2025, delivering the latest in refrigeration technology and premium design.
- In preparation for this launch, please note that inventory of current 7 Series refrigeration models will be extremely limited or unavailable until the new models arrive in Q3 2025. To stay informed on inventory availability, please check the Middleby Residential dealer portal or reach out to me for assistance. All orders for remaining stock will be processed on a first-come, first-served basis.
- More information on the new models to follow soon!
- NEW PRODUCT UPDATE: FDWU324 Dishwasher Discontinued
- Due to low demand, Viking will discontinue the FDWU324 panel-ready dishwasher. Inventory is limited to quantities on hand.
- The popular VDWU324SS stainless steel dishwasher will continue to be available. If a panel-ready dishwasher is needed, the FDWU524 and FDWU724 panel-ready dishwashers are excellent options.
- 48” Induction Range at 50 amps – available to order (guide attached)
- Expanded Undercounter Selections – available to order (guide attached)
- 5 Series Refrigeration – the new R600A refrigerant models are available to order, though we still have some inventory of the previous models left (guide attached)
Viking in Color
- Consumers are loving the new Viking greens (attached)
- I’m glad to provide any color samples you need – and I’ll request a few metal ones from the factory if you have a designer or end user who really needs that form as well
- Lead times for painted cooking pieces are about the same as stainless steel new production but a few weeks longer for refrigeration and ventilation
- Color brochure for inspiration attached (guide attached)
- Brushed Brass is also available on painted ranges (guide attached)
Builder Programs
- Discount programs available for builders
- BOGO applies
Price Guides
- PDF UMRP book attached
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