Important – Basco and RODA Rate Change

As a result of recent changes in global and regional markets for labor, glass and other raw materials, we have experienced an immediate increase in raw material costs from our suppliers. As such, we find it necessary to implement a rate change effective March 1, 2021. The increase impacts both BASCO and RODA product lines. The change will be in the form of a 5.2% multiplier increase, thus our current price books will remain in effect. All products are included in this rate change, including but not limited to: All Basco brand Framed and Semi-Frameless products
All RODA brand Frameless products 
All Basco parts, lineals, KDs, and glass 
Orders received before close of business February 28, 2021 will receive the current pricing. Your local Basco representatives will be contacting you to communicate your new multiplier relative to this action. 

Thank you as always for your continued support and loyalty to Basco. Should you have any questions in the interim, please contact your local representative or Regional Sales Manager. 

Fear Kills More Dreams Than Failure Ever Will!

Updates from Marvin Montgomery
Sales Tip #524 From The Sales Doctor
Fear Kills More Dreams Than Failure Ever Will!

The fear of rejection has prevented a lot of salespeople from asking what I refer to as need-to-know questions or even asking for the sale.

I saw a quote recently that said F.E.A.R. has two meanings. Forget Everything And Run or Face Everything And Rise. The choice is yours.

Stop letting fear rob you of your potential!

Miele Profi Dishwasher Solution

Pretty unique opportunity right now with our Professional for the Home dishwashers.  These are definitely units that are on the upper tier price point wise but they are truly incredible and we have plenty of stock.

UMRP is traditionally $4299 for the PG8133SCVi and $3299 for the PG8130i but can be reduced as long as it’s not advertised online; I work on the cost with your purchasing team.  I’ve attached info on each model.  You’re basically getting an extremely fast and quiet dishwasher that will outlive most of its users.  The PG8133SCVi is definitely going to be the more traditional dishwasher.  Both units come in 120v and 208v.

We will also be supplying a free CleanTouch Steel panel as well with these models so that you can sell them as panel ready or with a stainless front.

Fairmont 2021 Phase Out/Clearance Inventory UPDATE

Please find in the attachment  an updated inventory listing of Fairmont’s Clearance / Phase Out items. The current Phase Out/Clearance  promotion (also attached)  on these items is good through February 28th.

Fairmont has separated the items which have sold out, but kept them on the list for reference.

Inventory will change daily.

Middleby Residential 2021 Price Increases

Sonia Inventory Availability

Aptations 2021 prices

Awesome Tool to show your Customers! Zephyr Hoods

True: Jan 1 2021 Full Price Book

Baldwin Updates

I wanted to pass along some Baldwin updates.

  1. In December I announced Baldwin Estate lead-time on made to order product moved to 6 weeks.  We also announced the launch of an expanded Quickship program on 1/19.  Late December we started seeing some real pressure due to some shipping delays and Chinese New Year that could affect our lead-time.  I order not to go backwards on lead-time and make sure we are successful with the new Quickship expanded program, the Baldwin management team decided to delay the launch for 1/19.  New QS expanded launch expected to happen March 15th.    Here is explanation from Baldwin management team. 
    1. Aaron Brueck – “Please find updated communication below regarding the pause on Quick Ship due to concerns over continued transportation delays and CNY. 

As operations continue to normalize following the disruptions of 2020, it is of the utmost importance that we move forward with consistent and accurate lead time information to our customer base.  There is nowhere this is more important than in the launch of the expanded Quick Ship program scheduled to debut next week.  While we are excited and eager for the launch of this program and the one-week lead time, we must ensure that at launch we can maintain that level of service.  The historic transportation volumes that have caused delays through the holidays and into the New Year are putting this service level accuracy at risk.  For that reason, we will be temporarily delaying the launch with a new target date of March 15th

This is a disappointment in the short term, but we feel strongly that this temporary delay far outweighs another potential disruption after launch.  We are not willing to risk further disappointment making a promise we cannot keep.  Between now and March 15th, we will continue to monitor these transportation trends and strengthen our inventory position to ensure we launch at and maintain the one-week lead time. 

Thank you for your patience and understanding as we navigate these unprecedented disruptions.  To show this appreciation, we have also made the decision to hold price in both Estate and Reserve with no increase in 2021.  The Baldwin brand is nothing without all of you, and we will continue to do everything in our power to earn your business and partnership.”

  1. Baldwin Estate Made to order is still 5-6 weeks. 
  1. Baldwin Reserve – Lead-time has officially moved to 7 days on acknowledgements.  The demand planning team had worked very hard to get all needed product in through CNY.
  1. As mentioned above in Aaron Brueck’s comment above No price increase for Estate and Reserve for 2021.