LB#14-08 Leadtime Update 7-16-14

Good Afternoon!

BlueStar®, the leader in appliance color and customization, is taking kitchen appliances to the next level with its newest color collection: Jewel Tones!  The new Jewel Tones collection from BlueStar® introduces bold vibrancy to the kitchen and is available in 6 unique color choices: Emerald, Ruby, Sapphire, Topaz, Amethyst, and Mahogany.  The Jewel Tones collection brings to life the rich, high-gloss color of real gems that can be seen on fashion runways and in home décor.  Now consumers can customize their BlueStar® equipment with the most on-trend color options.

We would love your help to spread the word about this new collection with YOUR social media audiences.  Please see the below for sample social media posts and links.  Please tag @bluestarcooking if you post so we can promote your dealership as well.  If you have any questions feel free to contact us.

To get you started:

Jewel Tones Collection Description:

Introducing The New Jewel Tones Collection: Adding bold vibrancy to kitchen cooking equipment

Bold, vibrant, high-volume colors are a big trend throughout the home. The new Jewel Tones collection from BlueStar® brings to life the rich, high-gloss color of real gems that can be seen on fashion runways and in home décor. With the six new Jewel Tones hues, take personalization in the kitchen to the next level.

Website: http://www.bluestarcooking.com/buzz/jewel-tones

Sample Facebook Posts (https://www.facebook.com/bluestarcooking):

1.      CLICK LIKE if you love bold, vibrant colors.  The new Jewel Tones collection from BlueStar brings to life the rich, high-gloss color of real gems that can be seen on fashion runways and in home décor.  See them all at http://tinyurl.com/JewelTones

2.      TELL US which of BlueStar Jewel Tones is your favorite.  Ruby, Amethyst, Topaz, Sapphire, Emerald & Mahogany make up this exciting collection.  See them all now at http://tinyurl.com/JewelTones

Sample Tweets (@bluestarcooking):

1.      The newest trend in kitchen color is here – @bluestarcooking Jewel Tones #BlueStarJewelTones  http://goo.gl/E0KX7Y 

2.      The leader in color innovation, @bluestarcooking now offers Jewel Tones #BlueStarJewelTones  http://goo.gl/t4nYld 

Sample Instagram posts (@bluestarcooking):

1.      Introducing the Jewel Tones collection from @bluestarcooking, taking personalization in the kitchen to the next level! #BlueStarJewelTones #ColorfulKitchens #Jewels

2.      Bring bold vibrancy to your kitchen with the new Jewel Tones collection from @bluestarcooking. #BlueStarJewelTones #kitchens #jewels

Hashtag: #BlueStarJewelTones

Blog Post: http://bluestarcooking.com/blog/

Houzz board: http://www.houzz.com/projects/605933/The-New-Jewel-Tones-Line

Pinterest board: http://www.pinterest.com/bluestarcooking/bluestar-introduces-jewel-tones-adding-bold-vibran/

Photography:

Located in the dealer portal under the Image Library

www.bluestarcooking.com/trade

Login:                    dealer

Password:           bluestar1

(This information is case sensitive)

Thank you,

The BlueStar® Team

marketing@bluestarcooking.com

Attn. All:

1)      Asko/Trevarrow Inc. – $50 Consumer Rebate on all Dishwashers until December 31, 2014.

2)      The Consumer Rebate can be combined with the Spring Clearance SPA Program

3)      The Clearance & Discontinue Models Do NOT have UMRP.

4)      The New Models have UMRP.

Asko Spring Clearance Program_

Extended Asko Consumer Dishwasher Rebate Form

Asko Consumer Dishwasher Rebate Program

Please pass this on to all.

Feel free to contact me with questions,

Jim Jennings

Updated 3K promo.  New date.

U-line_Incentive_360_sept2014