The new Ronbow Essentials brand aims to tap into a new consumer demographic for our company and satisfy today’s retail and design marketplace challenges, all while maintaining Ronbow Corporation’s position as a leader in the bathroom products category. A large part of the Ronbow Essentials line will initially be taken from the original Ronbow brand’s slow or dead inventory, offered at a more accessible price point. This product assortment strategy will also respond to the request from our retail and distributor network for a solution that addresses the gap previously not fulfilled by our core bath furniture line (Ronbow) and our ‘best-in-class’ European-designed collections (Ronbow Signature).

This strategy will allow us to reassess each brand’s product offerings and will result in the reclassification of some of our existing product collections.

BOTH THE ESSENTIALS CATALOG AND PRICING, AS WELL AS THE RONBOW BRAND PRICING FOR 2017, CAN BE DOWNLOADED BELOW.

Rene De’Rose, VP of Sales