Introducing Ronbow Essentials

We’ve built much of our identity around being reliable, dependable, and on trend. With order fill rates and inventory forecasts that stay far ahead of the industry average, we’ve accommodated our growth as a company by continuously investing in and expanding our warehouse facilities. This has allowed us to physically manage our thousands of SKUs; however, the reality is that, in order to facilitate growth and keep pace with style trends, we must constantly assess our current and potential product collections.

The new Ronbow Essentials brand aims to tap into a new consumer demographic for our company and satisfy today’s retail and design marketplace challenges, all while maintaining Ronbow Corporation’s position as a leader in the bathroom products category. A large part of the Ronbow Essentials line will initially be taken from the original Ronbow brand’s slow or dead inventory, offered at a more accessible price point. This product assortment strategy will also respond to the request from our retail and distributor network for a solution that addresses the gap previously not fulfilled by our core bath furniture line (Ronbow) and our ‘best-in-class’ European-designed collections (Ronbow Signature).

This strategy will allow us to reassess each brand’s product offerings and will result in the reclassification of some of our existing product collections.

This way, we can expand and introduce upcoming collections into our current curated collection of products from Ronbow and Ronbow Signature, while driving new growth into channels that our sales network could not previously focus on.

THE RONBOW ESSENTIALS CATALOG IS ONLY AVAILABLE IN ELECTRONIC FORM (NO PRINT COPIES WILL BE AVAILABLE).

BOTH THE ESSENTIALS CATALOG AND PRICING, AS WELL AS THE RONBOW BRAND PRICING FOR 2017, CAN BE DOWNLOADED BELOW.

Rene De’Rose, VP of Sales