Exciting News! We’ve Just Expanded Waterworks Kitchen

THE PREMIERE DESIGN RESOURCE FOR THE COMPLETE KITCHEN, NEWLY EXPANDED

The Result: A complete, curated assortment of new cabinetry and fitting designs, all unparalleled in quality and style, that integrate seamlessly into our existing assortment. Always innovating, we’re introducing more original, one-of-a-kind styles, most notably in cabinetry and fittings. At the same time, we’re expanding our services and customization options, too.

DISCOVER WATERWORKS KITCHEN 2018:

New collections include a range of proprietary new designs, including 2 cabinetry collections — Bridle and Pullman, 9 Belden door options, 2 unique fittings families —On Tap and Canteen, as well as a new Dash kitchen collection and line extensions to Henry, R.W. Atlas, Regulator, Formwork, Universal Instant Hots, Kerr, and Clayburn.

MARKETING LAUNCH:

• Kitchen catalog details: 112 pages + cover | standard 9.5” X 13” | perfect bound | featuring 72 beauty images
• Sales and training tools (product news, sales tool key takeaway,…)
• New York Times print ad featured in the May 10th National Design section showcasing Bridle and On Tap
• Digital marketing will begin week of April 25th:
• Website content including homepage takeover, landing page and product pages
• Database wide email series
• Social media campaign on Instagram, Facebook and The Perfect Bath
• Digital Catalog for download
• New York Times digital ads acrossnewyorktimes.com

INVENTORY

• Inventory expected July 2018 for On Tap and Canteen: This gives you and your team time to reach out to clients with this amazing new product while they’re still in the initial planning stages of their projects.
• Please work with your regional managers to set client appointments and create buzz about the expanded Waterworks Kitchen collection in your marketplaces.

WATERWORKS SALES & TRAINING TOOLS

• Waterworks Product News and Product Round-ups: Internal reference sheets will be available on the Boutique Partner Portal beginning April 2018 These training materials will feature detailed product information, including the design background, inspiration and technical attributes of all items in the collection.
• Sales tool key takeaway
• Waterworks Kitchen Sales Tool: Available for order in packs of 5 through Hibbert
• Price list beginning April 2018

CO-BRANDED MARKETING MATERIALS TO EXPECT

• The below materials will be available on the Boutique Partner Portal by end of June
• Website Feeds
• Co-branded Email Series
• Co-branded Ad Templates
• Beauty Images for Web and Social Use
• Social Guidelines, Suggested Hashtags and Copy Blurbs
• Regional Press Outreach

INTRODUCTORY TRAINING CALL

• In support of this launch, we will be hosting a learning call to introduce the expanded Waterworks Kitchen story and its inspiration, as well as product details and marketing resources. To give everyone the opportunity to participate, we will host this call at two different times. Pre-registration is required for these calls and space will be limited, so please register early!

Click Here to Register for Wednesday, May 23rd at noon ET

Click Here to Register for Thursday, May 24th at 9am ET

I have attached a revised LG price sheet

Changes Include:

Earth Day & Memorial Day Enhancements

1501 Added back into Earth Day promo

LGAPL Promo Calendar – ELITE 04.04.18 (1)

It is with great pleasure that we would like to inform you that in the upcoming weeks we will be launching a new and revamped AKER website which promises to make your job easier than ever.

While this exciting launch also means that we will be permanently discontinuing the AKER App as of mid-April 2018, we want to reassure you that our new website will be offering you all the same great functionalities that you loved on the App, with even more features for you to discover.

Developed with professionals in mind, our new website will deliver reliable and up-to-date information, which is easier to find. We also improved the search tool for instant results and created new content to help you get your job done right the first time.

The New AKER Website Promises

• A fully responsive experience that automatically adapts to your device’s screen size
• List prices on all the product pages
• A complete line of products that is always up-to-date
• Improved technical documents
• And, more…

Going forward, the AKER website will be your go-to tool to access all product information, even when you’re on the go!

Stay tuned for more details on our upcoming website and its official launch date.

We just want to share the most popular wood and finishes in Bath.  You might find these helpful in selecting new displays and samples.

Remember to use your flex funds!  Just let us know if you need to confirm your balance.

Door Styles

1. Osage
2. Northbrook
3. Hudson
4. Marcus
5. Zurich

Colors

1. White
2. Brindle
3. Shale
4. Toffee
5. Driftwood

Wood

1. Birch
2. Oak
3. Alder
4. Hickory
5. Cherry

Oasis Color

1. Solid White
2. White on White
3. Cappuccino
4. Walnut Toffee
5. Galena

Delivery dates will be adjusted if production capacity is exceeded.  Also, weather conditions are always unpredictable.  While these dates are deemed to be accurate, they are not guaranteed.

REMEMBER, IT IS YOUR RESPONSIBILTY TO CHECK YOUR ORDER ACKNOWLEDGMENT FOR ERRORS!

CUT-OFF SCHEDULE 

REGION:     Ohio

Order Deadline                         Estimated Ship Week

Friday          04/06/18                   04/23/18

Friday          04/13/18                   04/30/18

Friday           04/20/18                   05/07/18

Friday          04/27/18                   05/14/18

Friday          05/04/18                   05/21/18

The most up-to-date Cut Off Schedule is available on the Bertch dealer website, infonet.bertch.com.  If you need assistance setting up your access, please call our office. Also, if you do not have email capabilities or are unable to reach us, you can always call Bath Dealer Services.