Exciting News! We’ve Just Expanded Waterworks Kitchen
THE PREMIERE DESIGN RESOURCE FOR THE COMPLETE KITCHEN, NEWLY EXPANDED
The Result: A complete, curated assortment of new cabinetry and fitting designs, all unparalleled in quality and style, that integrate seamlessly into our existing assortment. Always innovating, we’re introducing more original, one-of-a-kind styles, most notably in cabinetry and fittings. At the same time, we’re expanding our services and customization options, too.
DISCOVER WATERWORKS KITCHEN 2018:
New collections include a range of proprietary new designs, including 2 cabinetry collections — Bridle and Pullman, 9 Belden door options, 2 unique fittings families —On Tap and Canteen, as well as a new Dash kitchen collection and line extensions to Henry, R.W. Atlas, Regulator, Formwork, Universal Instant Hots, Kerr, and Clayburn.
MARKETING LAUNCH:
- Kitchen catalog details: 112 pages + cover | standard 9.5” X 13” | perfect bound | featuring 72 beauty images
- Sales and training tools (product news, sales tool key takeaway,…)
- New York Times print ad featured in the May 10th National Design section showcasing Bridle and On Tap
- Digital marketing will begin week of April 25th:
- Website content including homepage takeover, landing page and product pages
- Database wide email series
- Social media campaign on Instagram, Facebook and The Perfect Bath
- Digital Catalog for download
- New York Times digital ads acrossnewyorktimes.com
INVENTORY
- Inventory expected July 2018 for On Tap and Canteen: This gives you and your team time to reach out to clients with this amazing new product while they’re still in the initial planning stages of their projects.
- Please work with your regional managers to set client appointments and create buzz about the expanded Waterworks Kitchen collection in your marketplaces.
WATERWORKS SALES & TRAINING TOOLS
- Waterworks Product News and Product Round-ups: Internal reference sheets will be available on the Boutique Partner Portal beginning April 2018 These training materials will feature detailed product information, including the design background, inspiration and technical attributes of all items in the collection.
- Sales tool key takeaway
- Waterworks Kitchen Sales Tool: Available for order in packs of 5 through Hibbert
- Price list beginning April 2018
CO-BRANDED MARKETING MATERIALS TO EXPECT
- The below materials will be available on the Boutique Partner Portal by end of June
- Website Feeds
- Co-branded Email Series
- Co-branded Ad Templates
- Beauty Images for Web and Social Use
- Social Guidelines, Suggested Hashtags and Copy Blurbs
- Regional Press Outreach
INTRODUCTORY TRAINING CALL
- In support of this launch, we will be hosting a learning call to introduce the expanded Waterworks Kitchen story and its inspiration, as well as product details and marketing resources. To give everyone the opportunity to participate, we will host this call at two different times. Pre-registration is required for these calls and space will be limited, so please register early!
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