MOEN | MARKETING UPDATE | JULY 2025

Happy July!
Summer is going too quick! Please see Moen’s marketing update for July 2025 – Lots of new products, finishes and marketing! Please let me know if you have any questions on the below or the links attached.

Moen Literature | Updated

  • The Moen and CFG digital price books have been updated with the latest pricing and can be viewed and downloaded below.

Bronzed Gold (BZG) 1st Upgrade Expansion!

2nd Upgrade and Premium Widespread “TV” SKU’s | Open for Order!

  • “TV” (Trim/ Valve) SKU’s will replace the current “T” SKU’s
    • The Trim and Valve (9000) will come as one set together
  • Widespread “T” SKU’s will be deleted effective 2/1/26

Genta LX Two-Handle Lav Faucet | Now open for shipping!

M-CORE 1213 | 2 Piece Cartridge Update

  • The M-CORE 1213 replacement cartridge and 1213 cartridges within M-CORE 3-Series trim kits will begin transitioning production to the new 2-piece design in late June. This is a running change to all existing M-CORE 1213 replacement cartridges and M-CORE 3-Series trim kits.
  • Cartridge updates designed to aid in the installation process include:
    • Combined cartridge and pressure balancing puck into one piece.
    • Pressure balance puck includes an O-ring retaining channel.
    • Pressure balance puck features hot and cold markings to aid in proper orientation.
  • Model numbers for the 1213 replacement cartridge and all M-CORE 3-Series trim kits will remain the same. The transition to a 2-piece cartridge design is rolling out on the 1213 replacement cartridge and cartridges within the M-CORE 3-Series trim kits. Timing for transition of the 1212 replacement cartridge and 1212 cartridge within 2-Series M-CORE trim kits is anticipated in approximately two months and will be communicated as Moen prepares for their transition.

Discontinuation | Moen Smart Faucets

Moen Marketing Campaign | ABC Brand Faucets

  • As the #1 consumer faucet brand, we look to understand what competitive products are delivering to US consumers.  Moen rigorously tests kitchen and bath faucet products with third-party labs to understand the competitive landscape.
  • 90% of faucets tested by the independent lab failed to meet American safe drinking water standards.*
  • Full study and data here: Full Study Report | Customer Communication: Attached

New Suite | Iver

  • Iver is open to quote!
  • It is still not shipping or open for order but available to price out on quoted job work!
  • Sell Sheet: Attached

Go with the Flo | Display

  • Discounted Flo by Moen products and a counter (or showroom) display
    • Please let me know if you are interested
  • Sell Sheet: Attached

Local Team Update and Promotion | Colleen Pack

  • New Territory Manager covering Cleveland East – Colleen Pack
    • Replaces Ashley Campbell – Promoted Internally
  • New Inside Account Manager – Kelly Ryan
    • Took over for Colleen after her promotion into the field role
  • Quick Link and Team Information: Attached

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