| TOOLS TO DRIVE SALES GROWTH Part of Forte Brands’ mission is to empower our Shareholders with the tools and strategies needed to thrive. That’s why we’re introducing three innovative sales programs designed to help us drive significant growth and maximize our success withForte Brands. As we announced earlier this week, we’re excited to welcome Sharon Murray as our new Vice President of Sales and Marketing. With her leadership and expertise, we’re committed to providing the resources and support needed to grow our sales, with a focus on our CODE—Commit, Own, Disrupt, and Execute. These programs are in direct response to strong demand from our members. Each one is designed to drive momentum, boost brand visibility, and create lasting impact, addressing a key sales challenge. |
| OUR NEW SALES PROGRAMS |
| The Affiliate Showroom ProgramThis program will expand our reach in a collaborative and non-competitive way by generating local brand awareness and driving sales growth. By empowering our qualified Shareholders to strategically increase displays within eligible non-PH showrooms—including Kitchen Studio, Kitchen & Bath, Design-Build, and Remodeler showrooms—we create an intentional presence in key areas, ensuring growth opportunities for all participants. |
| The A&D Loyalty ProgramDesigned for Residential Interior Designers and Architects, this program is aimed at incentivizing the specification and purchase of Forte Brands products. By offering a 3% reward on the total value of Forte Brands products purchased, paid out as a digital gift card of their choice, we create a win-win scenario. Participants get rewarded for their loyalty, while we drive increased product specifications and brand awareness within the design community. |
| The Residential Builder ProgramBuilders can now benefit from highly competitive prices, all while working with our exclusive network of authorized dealers who are committed to delivering top-quality service and value on every project. This program ensures that builders have everything they need to succeed with Forte Brands’ products while maintaining strong, trusted relationships. |
| Together, these programs represent a bold and exciting step forward for Forte Brands Shareholders, creating unparalleled opportunities for growth. We are confident that these initiatives will propel us to new heights. |
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