Sales Tip #671 From The Sales Doctor
Don’t Judge a Book by its Cover
George Eliot said this in 1860, and it still applies today!
Let’s stop pre-judging our customers and start doing a thorough analysis first. The smallest bit of self doubt will prevent you from making the sale.
If you’re going to assume anything, assume they are going to buy!
Remember: never make an external indictment without doing an internal investigation.
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