Wholesale Partners Appreciation Sale | June 2018
Waterworks will be hosting an Appreciation Sale this spring as a thank you to our clients for their continued support and future business!
This year’s Appreciation Sale will be held Wednesday, June 6th through Saturday, June 16th.
POSTCARD
Waterworks will be direct mailing postcards to ACQ/EXP accounts across the country including Boutique Partner markets.
EMAIL
Waterworks will provide a co branded Email with your logo and location. You will be able to access your Emails through the
Communications Page of the Waterworks Information Network (Pricing Tool). We recommend that you send the email on the following
days with the “Subject Headings” below:
• “Save the Date,” May 16th
• “Starts Today,” June 6th
• “Final Days,” June 14th
RECOMMENDED PHONE CAMPAIGN
Begin your Phone Campaign ASAP. Print out your client list and contact your clients via phone to make them aware of the upcoming
Appreciation Sale. In your conversation, remind your clients of all the benefits of this year’s June Appreciation Sale:
• Homeowners have an opportunity to purchase these categories at the lowest price of the year.
• The opportunity for trade clients to purchase Furnishings, MTO Textiles, Lighting, Hardware and Accessories at a discount deeper
than their trade pricing.
• Remind your trade clients that their discount is only 10% off list during the balance of the year on Furnishings & Apothecary. This
Sale presents an opportunity for your trade clients to make a better margin on this piece of their projects should they choose to not
pass on the additional discount.
ITEMS ELIGIBLE FOR APPRECIATION SALE DISCOUNT
• Hardware
• Knobs & Pulls
• Bars, Shelves & Hooks
• Lighting
• Wall Lighting
• Counter Lighting
• Ceiling Lighting
• Bath Accessories
• Mirrors
• Medicine Cabinets
• Kitchen Accessories
• Serveware
• Barware & Entertaining
• Kitchen Tools
• Bath Furnishings
• Countertop Accessories
• Towels & Textiles
• Apothecary
• Kitchen Furnishings
• Towels & Textiles
• Apothecary
Product Not Eligible for Appreciation Sale Discount: fittings, fixtures, cabinetry, surfaces, and bath furniture.
WHOLESALE PARTNERS APPRECIATION SALE | JUNE 2018
PHONE CAMPAIGN/OPEN QUOTE REPORT
TRADE DISCOUNT VS.
APPRECIATION SALE DISCOUNT
HOMEOWNER DISCOUNT VS.
APPRECIATION SALE DISCOUNT
TRADE CURRENT
DISCOUNT
APPRECIATION SALE
DISCOUNT
HOMEOWNER CURRENT
DISCOUNT
APPRECIATION SALE
DISCOUNT
Waterworks Heritage & Studio
Wall Mounted Accessories and
Hardware
25% 35% List 25%
Lighting & Mirrors 25% 35% List 25%
Home Furnishings 10% 25% List 25%
Apothecary 10% 25% List 25%
All clients, including Trade and Homeowners, will receive 25% discount on all Furnishings and Made-to-Order Textiles. As a reminder, our standard
Trade discount is only 10% on Furnishings. Homeowners will also receive 25% discount on all Hardware, Lighting, Accessories and Furnishings.
During this year’s sale, Trade clients will be extended an additional 10% discount off trade pricing on all Hardware, Lighting, Accessories and
Furnishings.
BOUTIQUE PARTNER WHOLESALE DISCOUNTING OPPORTUNITY
ADDITIONAL 10% OFF
Home Furnishings All Wall Mounted Accessories
Made-To-Order Textiles Lighting
Stools Mirrors & Medicine Cabinets
Hardware Pot Racks
Supplementary discount will be extended on all PO’s placed Wednesday, June 6th – Saturday, June 16th.
• To insure the appropriate discount is applied, all PO’s must say “Appreciation Sale”
Goals will be provided by each of your Regional Managers in the coming days.
If you have any questions please reach out to your Market Manager or Gracie Hurtado, Director,
Boutiques.
WW_AppreciationSale_Communication_Wholesale Partners_June_2018 Final
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