A few of the positive initiatives and highlights from 2017 include:
The launch of Vitality, AiO Expansion – Lighted Mirrors and Medicine Cabinets (2,700 Kelvin, 40” medicine cabinet, and 70” mirror), Curated Cartesian Vanities, and the Engineered Stone Top Expansion
Robern Designer (Alpha and Beta versions) for design inspiration, visualization, and quotation
Winning Architect’s Newspaper: Best of Products Awards in the Smart Home Systems category for the AiO Lighted Wall Mirror
Introducing a ½ year growth rebate to reward you for growth with Robern
Display and stocking promotions experienced high showroom participation
Robust merchandising program introduced to easily show, tell, and sell Robern products
2018 will be another exciting year as we launch:
Robern Designer to the public
A New! Styling Suite including medicine cabinets, mirrors, vanities, and lighting
A New! High-Tech Lighted Mirror
Revamped Partnership program with even more exciting benefits including a full year growth rebate and full training curriculum
Pricing Increase:
Effective January 15, 2018, Robern will enact our annual price increase. This price increase is necessary to keep up with manufacturing costs while continuing to fund our key growth initiatives, which will result in increased sales for showrooms. An Excel file with price increase details by SKU, model numbers, descriptions, weights, and dimensions for all existing products can be downloaded here:
All orders received prior to January 15th will ship at the prices in effect at the time that the order was placed. All orders placed on January 15th or later will ship at the new prices that will be in effect as of January 15th. Orders placed before January 15th, but modified on or after January 15th will ship at the new prices that will be in effect as of January 15th.
The 2018 price books will be available in January.
Product Discontinuations:
We are discontinuing some product this year based on market feedback. Knowing the limited square footage you have in your showrooms, we are excited to offer several new and exciting products for 2018. Below is a summary of discontinuations and their recommended replacements. Your Robern Rep will be meeting with you in the next 2 months to develop a more detailed showroom upgrade plan specific to your business. Remember to ask them about our multiple display promotions to get you started.
Existing Product
Recommended Replacement
Medicine Cabinets/Mirrors
Candre Medicine Cabinet and Mirror
Decorative Framed Medicine Cabinet and Mirror
Reflexion Wall Mirror
C Series
R3 – 2 Door Version ONLY
Medicine Cabinets/Mirrors
New Styling Suite
New High-Tech Lighted Mirror
Vitality Lighted Mirrors
AiO Lighted Mirrors – Warm Lighting (2,700K)
AiO Lighted Medicine Cabinets – Warm Lighting (2,700K)
Lighting
PLL Lights
MTL Lights – Fluorescent
Lighting
New Styling Suite
Vanities/Bath Cabinets
Santos Rosewood, Bleached Oak, Calacatta, and Decorative Overlays
Vanities/Bath Cabinets
New Styling Suite, Cartesian, or switch out the glass on Vanities/Bath Cabinets
Bath Cabinets
Charcoal Ash, Smooth Leaved Elm, and Indian Rosewood
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