As a result of customer feedback, I am pleased to announce some major changes in the format and structure of our core Basco product line. As the key features for shower doors evolve, we find it necessary to adapt our Basco product line to meet current trends and consumer preferences such as clear glass, semi-frameless designs and taller units. Toward that end, we are launching an entirely new format of our price books that captures the enhancements that we have made to the core Basco product line to include:
A new easy-to-use format to quickly and accurately select the door you need, with our products now segmented by configuration and organized by “Good, Better, Best” in features
Enhanced pricing-by-size to ensure you are competitively pricing products for the exact door your customer needs for their application
Clear Glass as the opening price point on all of our Basco framed and semi-frameless products
New standard height options, such as 76″ in all our shower models
Conversion of all pivot style swing doors to continuous hinge swing doors, providing a more stable door operation for outstanding fit, feel and finish for your customers
New products such as a 1/4″ Rotolo rolling door in both shower and tub heights, and a semi-frameless 1/4″ Bi-Fold door
These are just a few of the major highlights you will see in our new Basco price books when they launch on January 1, 2018. We will continue to share updates on new features and timing in future communications.
In concert with the launch, Basco will be implementing a 5% price increase across all of our product lines to include both the Basco and Roda brands. We find this action necessary in the wake of rising raw materials costs from our vendors. The price increase will be effective January 1, 2018. New price books will be distributed beginning in late November of this year to allow time for you to plan your business.
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