ECOFLEX_Miele Dishwasher Cheat Sheet
ECOFLEX_Dishwasher_ImageandComparison_Brochure_B999912_02-17
DW EcoFlex and Dishtabs_Dealer Marketing Kit
Good Morning,
Miele is pleased to announce an all new generation of dishwashers: the Miele EcoFlex Series. The new series is set launch on Monday, April 10, 2017.
The new EcoFlex Series has many unique features to further enhance our “Immer Besser” commitment. We have added new features across the portfolio, almost every model has something new:
– New: Crystal now features AutoOpen Drying.
– New: Redesigned FlexiCare baskets in all EcoFlex models.
– New: 3D cutlery tray is now 3D+ with added user convenience.
– New: QuickIntenseWash. Program cleans normally soiled dishes in under 58 minutes.
– New: Miele@Mobile app. Available on Diamond and Lumen models allows status updates via an App to mobile phones.
Rest assured, we have a replacement for each of our current models within the G6000 Series. The one model shift that I would like to focus on is the current G6560 SCVi Lumen (ADA Compliant) model. It will be only available with Knock2open, as the G6880 SCVi K2o Lumen (ADA Compliant). It incurs a $100 price increase due to the Knock2open feature. The rest of the portfolio has not increased in price for launch.
Please note, coinciding with the launch of the new EcoFlex Series, the entire Classic Plus line-up will change in model number due to new product declaration requirements. Features, programs and pricing remain unchanged, all ClassicPlus will also launch on April 10, 2017.
Finally, not only are we launching an all new dishwasher series, but we have line up an attractive promotion. Starting at launch through July 31, 2017, we will offer “Complimentary One Year’s Supply of Dishtabs” on all EcoFlex models (Crystal and above). All EcoFlex models will include 20 dishtabs along with a voucher inside the dishwasher. The voucher gives redemption details to receive the remaining 280 tabs.
Please reach out to me with any questions or comments, or if you need additional information. I will follow up by weeks end with a new UMRP price list which will include the new dishwashers as well.
As always, thank you for your continued support of Miele and Happy Selling!
Ryan Haverland
Miele, Inc.
Territory Manager – MI, OH
Appliance Division
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