MIELE Q1 2017 – Kitchen Package Promotion

Good Morning,

This is the last week of our Miele 10% rebate Kitchen Package promotion.  As clarification, orders don’t need to be delivered until November 2017, but the invoice the consumer turns in when claiming the rebate needs to be dated by March 31^st, 2017.  The last day to claim the rebate is December 15, 2017.

Let’s make sure to follow-up on any outstanding quotes where the consumer can receive 10% back on their whole kitchen package when the qualifications are met.  Please reach out if a consumer has a large Miele package, but maybe the package is missing a key piece of the promotion.  There may be some wiggle room to make sure we can finish off the sale THIS WEEK.

Please reach out with ANY questions or if any other assistance is needed from me, let me know.

Thank you for your help making this promotion a success!!

Ryan Haverland

Miele, Inc.

Territory Manager – MI, OH

Appliance Division

(248) 259-3853

ryan.haverland@mieleusa.com     

From: Haverland, Ryan

Sent: Wednesday, December 28, 2016 9:30 AM
To: Haverland, Ryan
Subject: MIELE Q1 2017 – Kitchen Package Promotion
Importance: High

Good Morning,

Beginning January 1^st, Miele will be rolling out a kitchen package promotion.  The promotion will run JANUARY 1^st – MARCH 31^st (with installation by November 30^th).  It will include a few key elements below and will be a 10% Rebate back to the consumer, so all pieces will be charged UMRP up front, with a rebate to consumer once product is received.

Package to Qualify for Promotion:

–          (1) Range OR Cooktop/Rangetop & full Convection Oven

–          (2) Dishwasher

–          (3) Appliance of Choice (Speed Oven/Steam Oven/Built-In Coffee/Hood/Refrigeration/Warming Drawer, etc.)

Please let me know if you have not received the attached Pamphlet I mailed out last week and I will make sure to get some in the mail to you this week.  The consumer can keep adding beyond the three/four pieces above for additional savings – $30,000 kitchen package will receive a $3,000 rebate, while a $10,000 kitchen package will receive a $1,000 rebate.  Please contact me directly with additional questions and thank you for your help with this!

Target

Secure the mindshare and purchase consideration of renovation driven consumers.  Incentivizing (or rewarding) the purchase of multiple kitchen appliances – via a 10% discount.  Providing expanded ‘access’ to the Miele brand.

Call-to-Action

Receive a 10% rebate from purchase price of qualifying built-in appliances – when purchased in the following combination:

Step 1:  Range OR Cooktop/Rangetop & Convection Oven

Step 2:  Dishwasher

Step 3:  Appliance* of Choice

Redemption:  Online (or mail-in) redemption required for rebate fulfillment.

Promotional Period:  January 1^st – March 31^st (Invoiced by March 31^st, Delivery by November 30^th)

MIEL0026_Coop_pos_kitchen_PAMPHLET_lores FINAL (1)

Kitchen Package Promotion [Jan 1st – March 31st] Summary Overview (1)