Dear Valued Customer,
Hansgrohe and Axor will have a price increase that will go into effect on April 1, 2017.
Please find in the attachment the price file in excel and also information on how the file can be copied over and sorted if needed.
Also, see below for key points regarding the new price book.
Printed copies should be distributed in the next couple weeks.
Please forward to all sales associates.
Thanks,
Attached please find the 2017 Hansgrohe and Axor master price file for those customers who will need it for system upload.
Note: the file is locked for protection, however it may still be copied over (see instructions attached) and sorted for our customer’s use.
A few key points to note from our PM team:
- Both the Hansgrohe and AXOR book will be active on 4/1/2017
- The weighted price increase for both brands is 4%, although we were very thoughtful in our pricing activity with price-sensitive and “core” items
- An official letter will accompany the hard mailing of the books (roughly 30 days prior to the increase April 1)
Hansgrohe:
- We have added a few NEW Hansgrohe brand 2.0 gpm showering solutions to this book’s showering section to enhance options as we develop additional AXOR branded CEC solutions
- As a part of life-cycle managing our older faucet collections, especially those that have taken enough price increases to lose competitiveness in the marketplace, we’ve moved the Talis S and Talis C kitchen faucets to MAP exempt status
Axor:
- The new Citterio Select kitchen faucets are in this book and are now code-approved and will launch soon!
- The new Citterio E bathroom collection is 95% code-approved, included in this book and will also launch soon! No price increase was given to this line despite it being in the book last year
- The Bouroullec collection has been discontinued in Germany and removed from the 2017 book. Since we have USA-specific (no-lead) inventory we have marked the entire collection for phase-out by 12/31/2017 with the exception of a couple of components
- Several of the Citterio and Montreux products are also being phased-out, given the entrance of the new Citterio E collection and the upcoming Montreux line extensions in late 2017
General Note:
- Several other products were either marked for immediate discontinuation or phase out on 12/31/2017 due to very low sales in 2015 and 2016 (these decisions were made in the home office). These products are in the file and will be marked accordingly in the printed book
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