MIELE Q1 2017 – Kitchen Package Promotion

Good Morning,

Beginning January 1^st, Miele will be rolling out a kitchen package promotion.  The promotion will run JANUARY 1^st – MARCH 31^st (with installation by November 30^th).  It will include a few key elements below and will be a 10% Rebate back to the consumer, so all pieces will be charged UMRP up front, with a rebate to consumer once product is received.

Package to Qualify for Promotion:

–          (1) Range OR Cooktop/Rangetop & full Convection Oven

–          (2) Dishwasher

–          (3) Appliance of Choice (Speed Oven/Steam Oven/Built-In Coffee/Hood/Refrigeration/Warming Drawer, etc.)

Please let me know if you have not received the attached Pamphlet I mailed out last week and I will make sure to get some in the mail to you this week.  The consumer can keep adding beyond the three/four pieces above for additional savings – $30,000 kitchen package will receive a $3,000 rebate, while a $10,000 kitchen package will receive a $1,000 rebate.  Please contact me directly with additional questions and thank you for your help with this!

Target

Secure the mindshare and purchase consideration of renovation driven consumers.  Incentivizing (or rewarding) the purchase of multiple kitchen appliances – via a 10% discount.  Providing expanded ‘access’ to the Miele brand.

Call-to-Action

Receive a 10% rebate from purchase price of qualifying built-in appliances – when purchased in the following combination:

Step 1:  Range OR Cooktop/Rangetop & Convection Oven

Step 2:  Dishwasher

Step 3:  Appliance* of Choice

Redemption:  Online (or mail-in) redemption required for rebate fulfillment.

Promotional Period:  January 1^st – March 31^st (Invoiced by March 31^st, Delivery by November 30^th)

Ryan Haverland                                                   

MIEL0026_Coop_pos_kitchen_PAMPHLET_lores FINAL

Kitchen Package Promotion [Jan 1st – March 31st] Summary Overview