Good afternoon;
I wanted to give you an update on the Baldwin MAP policy.
The Baldwin Marketing Team has been working hand in hand with our Sales, Leadership and Legal Teams to determine the best course of action for a new MAPP program. The new program will go live on March 31, 2015 and is detailed in the attached document. This is a unilateral policy being implemented at the corporate level by Spectrum Brands, and will be enforced to both direct and indirect resellers of the Baldwin product line.
Unlike previous programs, this new edition will be launched with a focus beginning with high velocity Estate SKUs and will grow as it is successfully implemented. We will also be working in conjunction with a third party firm that specializes in enforcement of these types of programs, to help ensure that implementation is as consistent as possible across our entire marketplace. We look forward to working through this exciting project in an effort to maintain and grow the success and integrity of the entire Baldwin business.
Please let me know if you have any questions
Brad Stewart
Baldwin Hardware Corporation
Territory Manager, Midwest
Cell: (317) 625-4818 | Fax: (317) 203-0811
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