Sales Tip #678 From The Sales Doctor
Heart Sell, Not Hard Sell!
Recently, I read an article by Wura Alese entitled: It’s Not Hard Sell, It’s Heart sell.
It reminded me of the old saying “people don’t want to be sold, but they do like do buy”.
Your objective should not be telling, nor aggressively pursuing the sale. Put the needs of the customer first by asking questions and actively listening. The sale will take care of itself.
Remember! It’s heart sell, not hard sell!
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