Sales Tip #666 From The Sales Doctor
Fool Me Once, Shame on You. Fool Me Twice, Shame on Me
I’m sure most of you are familiar with this quote. It was first coined in 1650 by English politician Anthony Weldon.
It’s a witty adage that reminds you to learn from those trying to trick you. If you don’t, then you might be the only one to blame.
This also applies to the four areas of resistance that sales representatives find themselves facing: Price, Postponement, Competition, and the Resistance to Change.
If you’re still fooled after it happens a second time, that means you haven’t practiced and prepared! So shame on you!
Speak Your Mind