Sales Tip #591 From The Sales Doctor
The Value is in the Details
Every company that I do training for has to sell value and not price.
The value of your product or service is in the details so when you are being compared to someone else, you better be able to point out and then thoroughly explain the difference.
There is a difference that’s not reflected in the quoted price. It’s in the details!
Sell value and not price.
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