Sales Tip #567 From The Sales Doctor
“Even a Correct Decision is Wrong When It Was Taken Too Late.”
– Lee Iacocca, Former Chairman of Chrysler
I thought about one of my favorite sayings, “Time Kills a Deal,” when I read this quote by Lee Iacocca.
Don’t let the fear of rejection keep you from asking for the business in a timely fashion.
You have to close for commitment before the customer has decided not to buy. When that decision is made too late you can lose the sale.
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