Sales Tip #545 From The Sales Doctor
Ignorance Does Not Mean You’re Innocent!
When I saw this statement, I began thinking about the negative reputation and/or perception of salespeople that stems from telling and talking instead of Asking Questions and Active Listening.
Then I looked up the difference between ignorance and innocence.
The difference between innocence and ignorance is that innocence is the absence of responsibility for a crime while ignorance is the condition of being uninformed or uneducated; a lack of knowledge or information.
Salespeople do have a responsibility and we should be informed.
It’s definitely a crime if you are still doing what I commonly refer to as an information dump (show up and throw up) instead of a thorough needs analysis.
Get informed! Ignorance does not mean you’re innocent.
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