Sales Tip #529 From The Sales Doctor
“To Be Unclear Is To Be Unkind.” – Brene Brown
I accidentally stumbled onto this book by Brene Brown and it revealed that most of us avoid clarity because we tell ourselves we’re being kind when what we’re actually doing is being unkind and unfair.
In Dare to Lead, Brown makes these four points: Feeding people half-truths to make them feel better (which is almost always about making ourselves feel more comfortable) is unkind.
Not getting clear with a colleague about expectations because it feels too hard, yet holding them accountable or blaming them for not delivering, is unkind.
Talking about people rather than to them is unkind.
It’s easier to say “Got it, on it” and run than it is to have a tough conversation.
This also applies to how we speak to our existing or potential customer relationships. Are you being kind and avoiding clarity?
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