Sales Tip #532 From The Sales Doctor
Expectations Are Resentments Waiting To Happen
Expectations are resentments waiting to happen.
Annie Lamott
Anne Lamott is an American novelist and non-fiction writer that came up with this quote.
It immediately reminded me of the importance of clarifying expectations early in the conversation. You don’t want to wait until after the delivery of the product or service and then find out that expectations were not met. They have to be clear, realistic, and accepted by the buyer and the seller up front so there is no misunderstanding.
When you don’t have that clear understanding, you are setting yourself up for resentment to happen.
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