Sales Tip #508 From The Sales Doctor
I’m Too Poor To Do Things Cheap!
This statement was said to a salesperson after the price was quoted for an expensive product. “I’m too poor to do things cheap so I will get this one.” Two things had to happen early on in the conversation. The Salesperson sold value and not price from beginning to end which meant the customer realized that an investment was being made in a quality product that was going to last.
Only the wealthy can afford to buy the same thing twice because they went cheap the first time around.
Don’t allow your customer to fall into that trap. Impress on them the importance of doing it right the first time. It’s an investment not a cost! You can also pass along this quote from one customer to another.
Let’s All Sell Value and Not Price!
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