Sales Tip #500 From The Sales Doctor
Be Aware of Buyer’s Remorse
Sometimes the real reason behind your customer’s postponement is Buyer’s Remorse. That’s when a person begins to doubt the decision they are about to make or have already made.
In order to overcome Buyer’s Remorse, you will have to reaffirm to them that the decision they are making is the correct one. Verbally tell them they are making the right decision and then let them know why. The “why” is the solution that your product or service is providing, and will reinforce the value of moving forward with their decision.
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