Sales Tip #447 From The Sales Doctor
Make Them Thirsty!
We’ve all heard the quote “You can lead a horse to water, but you can’t make him drink it.”
Well that also applies to people. You can lead a prospect to your product or service but you can’t make them buy it.
A Salespersons job is not to get the horse to drink the water; it’s to make them thirsty. When you drill down on their problems and uncover all of the pain points, you’ll create such a sense of urgency they can’t wait to purchase your product or service.
Make them thirsty my friends!
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