Show Some Class


Sales Tip #431 From The Sales Doctor

Show Some Class

For those of you who don’t remember, Ann Landers was a famous advice columnist for over 47 years who developed a newspaper readership counting into the millions. Her take on class is still timeless.

Ann wrote:

Class is just confidence dressed in humility. It keeps its word, its temper, and its friends. It has a steady eye, a steady nerve, a steady tongue, and steady habits. It’s silent when it has nothing to say; thoughtful when it judges, and is always first to make amends when it’s wrong. CLASS doesn’t run scared. It’s surefooted, committed, and handles whatever comes along. Class has a sense of humor. It knows that a good laugh is often the best lubricant for oiling the machinery of human relations. Class never makes excuses. It takes its lumps, learns from its mistakes, and becomes wiser. Class knows that courtesy and good manners are nothing more than a series of small sacrifices. It bespeaks an aristocracy that is not dependent on ancestors or money. A blue-blood can be totally without it, while the son of a Welsh coal miner may ooze it out of every pore. Class can walk with kings, yet still keeps its virtue; talk with crowd, yet still maintain the common touch. Everyone is comfortable with a person who has class – because they are comfortable with themselves.

Today, show some class.

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