Sales Tip #425 From The Sales Doctor

Unbreakable

The Merriam-Webster Dictionary definition for unbreakable is “incapable of being destroyed, ruined or rendered ineffective.” These are the same characteristics that we should display when the customer says your price is too high.

If you are breakable, you will be rendered ineffective and immediately drop your price. But if you are unbreakable, your response will be calm and calculated: “Please tell me why you feel the price is too high?”

Preparation and practice will make you unbreakable and prepare you for those potential breakable moments that can pop up during the sale.