Just Smile!

Sales Tip #421 From The Sales Doctor

Just Smile!

Have you seen some of the TV commercials that show before and after photos? If you notice, the big difference is the lack of a smile in the first picture.

Your facial expression speaks volumes when it comes to making a positive first impression, whether it’s on the phone or in person.

When I was a manager for J.B. Robinson Jewelers, I would walk up to a salesperson on the showroom floor and quietly ask them if everything was okay. They would immediately respond with a yes. Then I would say, “Please let your face know because you are scaring the customers away.”

Are you scaring your customers away? Just SMILE!

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