Sales Tip #409 From The Sales Doctor

Every sale has five obstacles.

I like the way Zig Ziglar simplified the resistance that we may encounter during the sale. Zig said, “Every sale has five obstacles: no need, no money, no hurry, no desire, and no trust .”

Don’t wait until the end of the sale to find this out. Surface these potential obstacles during your needs analysis and you will have no problem closing the sale.