A customer you keep is one customer you don’t have to find!
Sometimes we can spend all of our time and resources prospecting for new clients at the expense of our existing ones.
Everyone should maintain an on boarding and ongoing retention program with three basic components that help customers feel confident they made the right choice.
Within 72 hours of the sale being closed, make sure you have something in place that reaches back out to the customer. It could be a letter, phone call, or email that thanks them for their business and helps to prevent any notion of buyer’s remorse.
An ongoing outreach and communications program is crucial to client retention. This can include blogs, reviews, newsletters, onsite visits and more.
Make sure you also deliver a year-end thank you message for customers that acknowledges their role in making it possible for you to operate your business successfully. It could be something simple as a phone call to say thank you for your business this year.
If you don’t take care of your existing customer base, someone else will!
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